Democrats are channeling the momentum from this month’s off-cycle election victories into a massive new investment aimed at expanding their voter base for next year’s midterm elections.
The Democratic Congressional Campaign Committee (DCCC) announced an eight-figure initiative on Tuesday focused on boosting engagement among voters of color and rural voters—two key demographic groups that shifted toward Republicans in 2024.
DCCC Targets Voters GOP Gained in 2024
DCCC Chair Rep. Suzan DelBene (D-Wash.) emphasized that the program is a critical counter to policies Democrats argue are hurting both communities of color and rural families.
She pointed to rising costs, Republican attempts to restrict access to health care, GOP-led redistricting efforts, and tariffs that Democrats say have damaged rural economies.
DelBene said:
“This program will ensure our message of lowering costs and protecting affordable health care breaks through with these key voting blocs.”
Democrats have accused Republicans of manipulating congressional maps ahead of 2026 to tilt the midterms in their favor—an allegation DelBene referenced in her remarks.
“Our Power, Our Country” Campaign: What It Includes
The new program, titled “Our Power, Our Country,” will concentrate on competitive House districts and deploy resources such as:
- Hiring on-the-ground organizers
- Running targeted advertising campaigns
- Mobilizing voters through community outreach
The goal is to rebuild Democratic support in communities that drifted rightward in 2024.
Recent Off-Cycle Wins Offer Democrats a Playbook
Democrats are looking to replicate strategies that proved successful earlier this month:
Virginia:
Governor-elect Abigail Spanberger boosted Democratic performance in deep-red rural counties by centering affordability and criticizing former President Donald Trump’s tariff policies.
New Jersey:
Governor-elect Mikie Sherrill focused on cost-of-living issues in Latino-majority precincts and succeeded in reversing Trump’s 2024 gains.
These approaches paid off—Spanberger significantly outperformed previous Democrats in rural areas, while Sherrill reclaimed ground among Latino voters.
National Democrats view both victories as evidence that the party can reclaim lost voters heading into an election cycle that will determine control of Congress during Trump’s last two years in office.
DCCC: “No Voter Left Behind”
DCCC National Political Director Brooke Butler said the new rural engagement effort underscores Democrats’ commitment to expanding the map.
“This program sends a strong message that we’re leaving no voter behind and no stone unturned in our efforts to flip the House majority.”
