The United States leads the world in overall wine consumption, with 3.33 billion liters in 2024. France follows with 2.30 billion liters, and Italy comes in third at 2.23 billion liters. Germany and the United Kingdom round out the top five, consuming 1.78 billion and 1.26 billion liters respectively. Europe is heavily represented in the rankings, with seven out of the top ten wine-consuming countries located there. These nations collectively account for over 70% of global wine consumption. Wine continues to be a staple in both European and North American cultures despite shifting trends towards moderation and alternatives.
China, the tenth biggest wine-consuming country, saw its consumption drop significantly in 2024, reaching 0.55 billion liters—a 19.3% decrease from the previous year. This downturn is linked to previous tariffs imposed on Australian wine, which were lifted only recently. Other notable wine-consuming countries include Spain, Russia, Argentina, and Portugal. Argentina and Australia stand out for their consumption and production outside of Europe, with Argentina drinking 0.77 billion liters and Australia ranking just outside the top ten.
While overall global wine consumption declined by 3.3% in 2024 to its lowest levels since 1961, these top countries remain resilient wine markets. Europe’s longstanding history of viticulture and cultural ties to wine is reflected in the dominance of European nations at the top of the rankings.
